Car Dealership – Road Safety Session

Steering Young Drivers is an evidence-based session expressly for car dealerships. The session will be full of practical tips for young drivers – or soon to become drivers – and their parents. It will, among other issues, highlight the proven safety value of new cars and give each family a co-branded take home session pack full of helpful tips and information.

The Steering Young Drivers session will give dealerships an ideal opportunity to 
  • Communicate differently with your customers, highlighting your commitment to community and customer safety
  •  Showcase the proven safety benefits of purchasing a new car for a young driver
  •  Better identify the likely first car buyers in your customer database 
  • Reinvigorate your strategies in relation to Local Area Marketing, helping to reposition your dealership with a “good news” story.

Youthsafe believes that we all have a role to play in keeping young people as safe as possible. The stats are clear; young drivers are the most likely of any age group to crash, die or become seriously injured.

If you would like Youthsafe to run a session in your dealership, please contact Warren on warrenj@youthsafe.org or telephone (02) 9817-7847.